Where are we on the SEO Quest?

Before you start any project, it's important to know where you are starting from, so here is what we’ve done so far.

1. Actually read 'Search Engine Optimization for Dummies'
2. Hired WSI to help
3. Talked with an SEO expert
4. Moved our videos to YouTube and started trying to do other ‘Web 2.0’ stuff
5. Changed most of the website content to be more focused on solutions instead of geeky technology
6. Create this blog, since 'you have to have a blog'

While studying, we ran across an article (http://www.wordtracker.com/attachments/keyword-research-guide-1.pdf) that explains what our problem seems to be. On page 8, they show 3 cartoons, and it’s obvious that we’re ‘Pedantic Pete’ since we ‘utilize the correct terminology’ and our goal needs to be ‘Clever Colin’ and ‘use the words people use to search’.

It makes sense, we just need to: Optimize the website to target the words that people are searching for.

But what words are people searching for? Not only that, how can little ByStorm Software compete with the massive marketing budgets of Quest, McAfee and Symantec?

So off we go into the very exciting world of keyword research to find that ‘Diamonds in the Rough.’